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Newspaper Industry Assignment

Newspaper Industry Assignment

Q a. Which “generic” strategies have typical newspaper firms used as the newspaper industry evolved from growth, to maturity, to decline?

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The newspaper firms generally used two types of generic strategies, such as differentiation and the cost leadership strategy. The newspaper industry used the cost leadership as less numbers of readers were there in the initial phase of their business. At that time, they wanted to increase the number of printed papers. This was beneficial to achieve the economies of scale because of lack of readers. Later the newspaper industry evolved from growth to maturity when differentiated strategy was follows. The newspaper industry started to offer current